ALWAYS LIKE NEVER BEFORE
Over the generations, Wimbledon has borne witness to many ‘like never before’ moments from a dramatic outburst on Centre Court by John McEnroe, 15yr old newcomer Coco Gauff beating 5-time Wimbledon champion Venus Williams, to the first Arab woman Ons Jabeur making a major final. And as each year goes by, Wimbledon continues to serve us these iconic moments.
For the 2023 Wimbledon Championships trailer, we told the story of these exciting moments as moving blockbuster posters, each visually inspired by the characteristics of the player or moment.
The trailer was soundtracked by hip-hop and electronic producer, composer Hudson Mohawke with an electrifying and soaring pop anthem that also became a two minute long track that lives on all major music streaming platforms.
