21 09.
A DAY FOR GAMERS TO PUT DOWN THEIR GUNS AND PLAY FOOTBALL.
The winning entry to the first ever D&AD White Pencil brief in 2012, to raise awareness of International Peace Day. Also, the first ever Black Pencil won for The School of Communication Arts 2.0.
We found a place where conflict was an everyday occurrence, and which had a big enough audience to make a difference. By recreating the 1914 ceasefire in an online war game we gave people the opportunity to lay down their guns and play football instead.
