IT’S NOT MENSWEAR IT’S MAN’S WEAR
Howick needed a strong identity to launch a new collection to the fashion world.
Taking inspiration from the rugby fans who wear the clothes, we went against the typical pretty boy advertising you’re likely to find in the world of fashion and said this isn’t menswear, it’s Man’s Wear.
The campaign featured Rugby pros Anthony Watson (England), Blair Cowan (Scotland), Ian Madigan (Ireland) and Dan Biggar (Wales). Each player is sharply dressed in Howick’s new autumn/winter collection and sporting the ultimate Howick adornments - scars from the rugby pitch, including eye and head gashes and taped up fingers.
Photography by David Clerihew.