“EBAY INSPIRES SUSTAINABLE SHOPPING BEHAVIOUR WITH ‘BUY A THING, SELL A THING’ IN JOYFUL MUSICAL SPOT”
A behavioural idea that positioned eBay as a better (circular) way to shop, told in a colourful, memorable and musical way.
It came at a time when millions were looking to live more sustainably, so we leant into eBay’s founding belief that “for someone out there, that thing could be someone’s everything.”
Directed by David Wilson at RiffRaff.