“CHIVAS CELEBRATES THE POWER OF THE BLEND,
IN WHISKY AND IN WHO WE PROUDLY ARE”
A global campaign for Chivas Scotch Whisky that went up against popular Single Malts to champion Blended Scotch and flip the idea of ‘success’ in the category on its head; showing how success is no longer defined by material possessions and superficial statements. For our modern audience success runs far deeper than that. It’s a blend of all that they are: the good, the bad, the generous, the flaws, fallibilities and everything in between. Because real success is never just one thing. Blended is better in life and in Scotch.
Directed by Asif Kapadia.
