BLENDED IS BETTER, IN LIFE AND IN SCOTCH
A global campaign for Chivas Scotch Whisky that went up against popular Single Malts to champion Blended Scotch and flip the idea of ‘success’ in the category on its head; showing how success is no longer defined by material possessions and superficial statements. For our modern audience success runs far deeper than that. It’s a blend of all that they are: the good, the bad, the generous, the flaws, fallibilities and everything in between.
Directed by Asif Kapadia.
