OLLY WOOD IS CURRENTLY ROCKIN’ AT MCCANN LONDON AS A CREATIVE DIRECTOR, ALONGSIDE MATT SEARLE.
Born and raised in South East England, Olly started his career in the design industry before discovering a passion for the influential power of conceptual thinking in advertising.
His work has raised substantial funds for medical aid in war-torn regions and launched the music career of an unknown artist. He has developed cutting-edge technology that integrates interactive video with telephony. Additionally, he enabled the transfer of Brazilian World Cup winner Roberto Carlos to a Sunday League pub team in Shrewsbury and created an esport tournament in a scorching 150°F chamber, pushing gamers to their physical and mental limits.
Olly believes that impactful work should shape culture, engage and spark conversations, and continuously innovate the ways we tell stories to our audiences.
His contributions have been recognised by major award shows, including The Clios, Cannes Lions, D&AD, Creative Circle and The Webby Awards. His projects have also garnered attention from international news outlets, even making front-page printed news on Christmas Day.
Olly continues to support his alma mater, the School of Communication Arts (SCA), through regular mentoring and guest lectures. As a judge for the D&AD New Blood Awards, Olly is passionate about nurturing junior talent in the industry.
RECOGNITION:
Cannes Lions
Bronze - Mobile - Influencer/Talent - 3 Bar Superstar
Bronze - Entertainment for Music - Product Integration to Music - 3 Bar Superstar
Bronze - Design - Reality Xmas
Bronze - Promo & Activation - Best of Print - Reality Xmas
Shortlist - Brand Experience & Activation - Retail - Dream Transfer
Shortlist - Brand Experience & Activation - Live Brand Experience - Dream Transfer
Shortlist - Entertainment for Music - Community/Fan Engagement - 3 Bar Superstar
Shortlist - Brand Experience & Activation - Touch Point Tech - Desktop Escape
Shortlist - Creative eCommerce - Travel - Desktop Escape
Shortlist - Creative eCommerce - Retail Promotions - Desktop Escape
Shortlist - Promo & Activation - Low Budget / High Impact - Reality Xmas
Shortlist - PR - Excellence in Effectiveness - Reality Xmas
Shortlist - PR - Public Affairs & Lobbying - Reality Xmas
Shortlist - Media - Best of Print - Reality Xmas
D&AD
Wood Pencil - Entertainment - Use of Talent & Influencers - Dream Transfer
Wood Pencil - Art Direction - Reality Xmas
Wood Pencil - Creativity for Good - Reality Xmas
Wood Pencil - Integrated and Collaborative - Earned Media - Reality Xmas
Wood Pencil - PR - Creative use of Media - Reality Xmas
Wood Pencil - Graphic Design - Reality Xmas
Shortlist - Digital - User Participation - 3 Bar Superstar
Shortlist - Experiential - Community - 3 Bar Superstar
D&AD New Blood
Black Pencil - EA Peace Day
White Pencil - EA Peace Day
In-Book - Tunbridge Wells Ninja
Webby Awards
Webby Award / Advertising, Media & PR / Experience Marketing - 3 Bar Superstar
Webby Award / Advertising, Media & PR / Game or Application - 3 Bar Superstar
Nominee / Advertising, Media & PR / Viral Marketing - Dream Transfer
Nominee / Advertising, Media & PR / Tourism & Leisure - Desktop Escape
Creative Circle
Gold - Digital - Mobile - 3 Bar Superstar
Gold - Digital - Activation - 3 Bar Superstar
Gold - Art Direction - Reality Xmas
Gold - Image Manipulation - Reality Xmas
Gold - Direct - Reality Xmas
Gold - Low Budget - Reality Xmas
Silver - Digital - Dream Transfer
Silver - Direct - Dream Transfer
Silver - Experiential - Dream Transfer
Silver - Media - Dream Transfer
Silver - Direct - 3 Bar Superstar
Bronze - Press - Reality Xmas
Shortlist - Press - Fortnum & Mason
Eurobest
Silver - PR - Innovative use of Influencers - Dream Transfer
Silver - Print Craft - Art Direction - Reality Xmas
Silver - PR - Charities & Non-profit - Reality Xmas
Bronze - Media - Charities & Non-profit - Reality Xmas
Shortlist - Entertainment - Talent - Dream Transfer
Shortlist - Design - Reality Xmas
Shortlist - Direct - Charities & Non-profit - Reality Xmas
Shortlist - Direct - Use of Direct - Reality Xmas
Shortlist - Promo - Charities & Non-profit - Reality Xmas
Shortlist - Promo - Use of Print - Reality Xmas
LIA Awards
Gold - Digital / Travel - Desktop Escape
Silver - Digital / Ecommerce - Desktop Escape
Silver - Digital / Apps - Desktop Escape
Campaign BIG
BIG Award - Social - Dream Transfer
BIG Award - Best use of Influencer/Celebrity - Dream Transfer
BIG Award - Charity - Reality Xmas
Shortlist - Travel & Leisure - Desktop Escape
Shortlist - Media Excellence / Digital - Desktop Escape
Shortlist - Press - Fortnum & Mason
Clio Awards
Silver - Direct - Reality Xmas
Bronze - Digital/Mobile - Microsite - 3 Bar Superstar
Bronze - Digital - Apps - Desktop Escape
Shortlist - Social Media - Use of Talent - Digital - Dream Transfer
Shortlist - Direct - Digital - Desktop Escape
Clio Sports
Bronze - Esports - Sweat Room
One Show
Merit - Intellectual Property - Digital Product - Desktop Escape
Merit - Mobile - Utility - 3 Bar Superstar
Merit - Direct - Experiential Events- Dream Transfer
Shortlist - Branded Entertainment - Virtual Events - Sweat Room
Shortlist - Social Media - Stunts & Activations - Dream Transfer
Shortlist - Branded Entertainment - Experiential - Dream Transfer
Shortlist - Branded Entertainment - Experiential - 3 Bar Superstar
New York Festivals
Finalist - Digital - Banners & Rich Media - Travel & Tourism - Desktop Escape
Finalist - Digital - Interactive Applications - Interactive Tools - Desktop Escape
Finalist - Best Use of Media - Branded Media - Digital Media - Desktop Escape
Finalist - Creative Effectiveness - Reality Xmas
The Caples
Silver - Integrated - Dream Transfer
Silver - Ambient, Guerilla, OOH - Dream Transfer
Silver - PR - Dream Transfer
Silver - Radical New Strategy - Dream Transfer
Silver - Mobile - 3 Bar Superstar
Gerety Awards
Silver - Entertainment - Dream Transfer
Epica Awards
Bronze - Design - Reality Xmas
Cresta Awards
Finalist - Direct - Reality Xmas
Finalist - Art Direction / Craft - Reality Xmas
Third Sector
Agency Campaign of the Year - Reality Xmas
Drum Advertising Awards // Travel & Tourism - Desktop Escape
Drum COOH // Craft - Use of Photography - House of Fraser
FWA // Shortlist - Grolsch
Awwwards // Shortlist - Grolsch
Roses // Gold - TV - East Coast Trains
BIMA // Best Student Work - EA Peace Day
EXPERIENCE:
McCann London - Creative Director 2021+
McCann London - Creative / Art Director 2015 - 2021
BMB - Creative / Art Director 2012 - 2015
DARE - Placement 2012
AMVBBDO - Placement 2012